Bringing Soul to DoorDash Swag

I didn’t set out to design corporate swag. I just got tired of wearing stuff that didn’t feel like us.

You know the type, awkward logos, nothing you'd ever wear outside of a team offsite. It felt like a missed opportunity. We’re building something real here. We work hard. We care. And none of that was showing up in the clothes.

So I made my own.

It started with a festival-style tee, I called it the National Tour. Instead of a list of cities, it had our top brands. Some thought it was real merch. Some brands asked how they could get on the next one. 

Then I made a winter sweatshirt. Clean on the front, with all our app icons lined up on the back like a badge of pride. Simple. Intentional. Something that said, “This is what we’re building.”

But the piece I’m proudest of is the woven red jacket.
DoorDash red, bold as hell. Grocery items stitched on the front, a nod to the work our team does every day. We debuted it at a food expo in Anaheim, and something wild happened: Dixie D’Amelio saw it. She loved it. Now she wears it.

But this wasn’t about chasing influencers. It wasn’t about making hype gear.
It was about making something real for the people I work with. Something that says: we’re not just a company. We’re a team. We’re a culture. We’re a story in motion.

Swag shouldn’t feel like an afterthought. It should feel like a reflection.
So I made stuff that reflects us.